Introducing the Primero

Wood Fired Oven


Now, you can purchase our oven…well, minus the trailer. Introducing the Fire Within Primero Oven. We send you our oven in your choice of 44 or 48-inch varieties, and you plug it into your own food truck or trailer.

Finish it the way you want it.
Customize the heck out of it.

Looking for a Business Opportunity? We’ve Got them!

Click here to learn more about Fire Within Business Opportunities

Wood Fired University!

Come experience how the mobile pizza business works with your own eyes.


Wood Fired University is a great blend of “hands on” training and business foundations.

In 3 days you’ll learn everything you need to launch your successful small business.  Our curriculum is designed to give you the insight you’ll need to start your own mobile pizza oven business.

Are you ready to get started?  There’s no better way….

Get Rolling In The Dough Today – The Business Plan

A portable wood-fired brick pizza oven business can be not only a great adventure, but a way to make money on your own terms. The Rolling in the Dough portable brick pizza oven catering start-up manual eliminates the guesswork, hassles and frustrating learning curve of operating your own fun, lucrative rolling restaurant.


The Brick Pizza Oven Catering Manual Includes

  • Equipment
  • Business 101
  • Licensing and Food Safety

Time Till Our July Workshop








Here is just some of what you’ll learn at the Wood Fired University


Meet Chef Peter Reinhart

Peter Reinhart is an American baker, educator and author. He is most known for writing Bread Revolution, American Pie: My Search for the Perfect Pizza, The Joy of Gluten-Free, Sugar-Free Baking and The Bread Baker’s Apprentice.Four of his books have been nominated for James Beard Awards, with three of them winning, including the “Book of the Year” in 2002 for The Bread Baker’s Apprentice. Learn more about Chef Peter Reinhart here

Business 101
Have you ever written a business plan?
How to write a business plan
How to properly assess your marketplace

Health Department Licensing
We get you prepared to present your business to the health department avoiding any problems. Our goal is to educate you about the laws and regulations in your state so you can successfully achieve the necessary certifications to operate in your location.

Equipment Selection
Want to know how we stabilize the oven so you can drive confidently down the road? Trailer safety 101 by our experts who travel the country teaching people how to tow a trailer.

The 5 Pillars of Management


Up to date trends


Food sourcing

Dough Management     

The 1-2-3 steps to getting started

How to Write Your Business Plan

The 4 steps to get started today

Creating a business plan for this specific business model

How to obtain a health department license

Key Branding and Marketing Strategies

The 3 factors that create a successful brand

Marketing techniques including social media tips

Traditional hand-shake marketing still applies

The Logistical Ins and Outs of the Business

Set up a portable wood-fired oven to cater any type of event

How to choose proper equipment while saving money

How to store and transport pizza dough and the rest of your ingredients

Hands-on Training
How to use a wood-fired oven
Tips and tricks for managing the fire
Make, roll, and throw dough
Pizza assembly tips
Breakfast foods
Main entree dish

Why it Works

The Appeal of Pizza

There is a very good reason why there is a pizzeria in virtually every shopping mall across the country. Studies say 94% of Americans eat pizza, making it a $30 billion industry annually.


The Profit Margins

Did you know the profit margins on pizza are the highest in almost any food prep industry? Better still, ingredients are easy to get, simple to prepare and the recipes and combinations of toppings are endless.


The Engaging Experience

Do you remember the first time you witnessed a wood fired pizza come out of an oven? So will your customers.

Take a look at what clients have said about their experience both as new business owners and also Wood Fired University


The ovens look great. Thank you for the amazing customer service. You are really doing things right.



I think the first farmers market was a success! We cooked some steaks and pizza for Mario Batali on Saturday at a private fishing picnic, also a success!

Brigitte B


Your attention to helping us grow our business is a real difference and much appreciated.



There are things about this trailer that you wouldn’t think about if you tried to build one yourself.

Jacob C


I am crazy busy again this week hoping to hit $20,000 this month. I had a 10K catering gig last week. Also became official pizza for the local high school. Have BB King and Adele concert this week and a private gig plus soccer tourney starting tomorrow so doubling up on 2 of the days. I’m freaking exhausted but loving it.

Dave K


I haven’t burned anything down yet!!! I’m just getting used to the heat, like we were talking about I think its trial and error and eyeing it is the best way. Instinctively knowing and testing by hand is the best way. I am understanding the oven more every time I fire it up. I have a gig next Sunday so we will be on cue for that. Thanks.

Teddie C


You and your team make a great product. You once told me that I should send you a message after I have had a chance to drive the trailer. Well, I can’t believe how nicely it drives. It is simply amazing. With out having any towing experience I don’t feel overly nervous about driving it, I also feel that it is very easy to back up. Actually, it’s a lot easier to back up than I thought. Thanks for working together to offer an A++++ product. The combination of oven and trailer makes for a great center piece!



Can’t be much more pleased with my start–great press, some great early events. Have received excellent customer/client feedback–the pizza has been received glowingly. I am pretty happy at this point with my pizza product and method, but still wanting to improve and learn. No question at this point the product is far superior to anything in my general area and beyond. I would put myself up against anyone in the area for sure. The trailer so far has been great. Been real fun and quite an education learning its quirks and characteristics. Still working on marketing myself in the right places, but continue to get referral and word of mouth bookings.



I finally got a chance to come up for air (and count all my money), and am enjoying the local 4th of July festival. Its a 3 day annual event we are working, and not one person out of the est. 10,000 people in town hasn’t heard about the wood fired pies that some kid is slinging out, blowing peoples minds. Things couldn’t get better, but they will. I can’t thank you enough for showing me how to do exactly what I was dreaming of doing. Permanent location coming soon! (and website, and clothing, and business cards, and pictures. I know you feel as excited about this business as I do and hope all is going great for you too!



We had a great and memorable first event. We parked the oven just off the front door of the brewery so we greeted everyone entering. The dough was amazing even in the cold weather. The oven worked great and everyone loved the pizza. We offered three pizzas and kept it pretty simple. It started out a nice evening with the sun still shining and it ended snowing 2 inches on us by 9:30. We didn’t have room to setup a tent so we were stretching and topping pizzas in the snow! What a memorable first night. Thanks for all the great tips.



Well we got the trailer and have attended 3 functions in the last 15 days. We sold a total of $16,000 in 6 and 1/2 days and that is with 3 sometimes 4 people. We can put out about 50+ an hour (9 and 16″).The most in a day we sold was 395 pies in a day. Our bottom line profit is about 55% after all is said and done and that includes ALL the associated costs. We have learned a lot and have a lot more to learn. If you are interested I would like to share our knowledge at one of your events. I know others may not want to hear the short cuts we have taken but I don’t think we have compromised the quality at all. Our idea is to make money and we definitely know how to do that.!!!! Also you should be getting a few inquiries from this area about the trailers. We have talked it up to a number of people. We actually have had to turn down quite a few events because we are heavily booked for the next while.



Thanks for the update about the clips. The horse show ended on the 23rd and everything went great. Horse people from all over the country attended and a lot of them said that we had the best food that they have had at any horse show that they have been to. I have already been invited to do this show next year, so that is almost 3 weeks of bookings to count on each year. Also the show manager of the Cleveland Gold Cup has asked me about providing food for a show in September. People were very interested in the wood fired oven as it is a relatively new concept. People also liked the idea of pairing the pizza with gelato. We also offered a caprese salad, a watermelon salad and an italian sandwich where I made the loaf of bread to order in the oven. Overall things went very smoothly considering that this was my first big event. I remember at your seminar that you kept telling us that “you will work it out” when people had specific questions about handling certain situations. That was never more true than at this event. You never would be able to account for all the variables you might encounter at an event as each event is totally different, but as you said I “worked it out”. The gelato side of the business might be something that your pizza oven owners might be interested in to add to their business to increase revenues. Let me know your thoughts. Thanks again for your help and let me know if you have any prospective owners that may want to talk about the business. I would be more than willing to be a referral.

Scott M


We just did our Third event was last Saturday- we brought 100 crusts to a benefit fundraiser that was also selling hot dogs, baked goods and gumbo. Sold out in 2 hours. WOW! It was all zoom zoom push the pies through but so much fun and a great rush! We have one more ‘practice party’ scheduled before our first big 11 day event at the end of the month. We are hoping to sell an average of 300 pies a day during this period, and I am madly making dough and rolling balls for the freezer so we will be prepared. I expect to be exhausted at the end, but we are having so much fun and it’s the best thing my husband and I have ever done together in public. I just booked 5 events in 2 days. Thank you for developing such a GREAT business concept! You guys ROCK!

Sabert L


The workshop starts on Friday evening for a meet and greet. A meal is included.

Saturday  8:30 am – 4:30 pm (Breakfast and lunch included)

  • Complete overview of the wood-fired catering business
  • How to obtain permits and licenses
  • Compare baking pizza at three types of events
  • Determine necessary equipment
  • Learn wood fired oven methods & techniques
  • Dough making and management
  • The Seven Pillars of Management

Sunday 8:30 am – 4:30 pm (Breakfast and lunch included)

  • Wood fired oven methods and techniques part II
  • Hands-on: handling dough and pizza making
  • Marketing strategies
  • Budgeting and start up costs
  • Q & A with practicing wood-fired caterers

Monday  8:30 am – 1:00 pm

  • Learn advanced techniques
  • Extends your menu and highlights how your wood fired oven can cook more than pizza.
  • Learn how to take your catering to the next level.
  • Learn how to make everything from roasted chicken to breakfast sandwiches all the way to delicious cannoli.

At Fire Within, we offer our clients a premier product unlike anything else in the industry. Our mobile wood fired pizza ovens are the highest quality on the market. Whether you are a chef, an entrepreneur, or a seasoned business owner, our products offer you the freedom of running a business on your terms. Our ovens offer business owners a sustainable restaurant on the go. By investing in a Fire Within pizza oven, you are providing yourself the opportunity to cook a superior product in any location.

We sell the industry’s highest caliber of ovens that are engineered specifically to be mobile . When purchasing from us, you only pay once. There are no franchise fees.  You do not need a brick and mortar location.  Whether you are a seasoned chef looking to maintain your reputation, or a vendor who needs an easy food solution for your space, our ovens are the perfect fit. With over 94% of the American public eating pizza, don’t you think it is time to capture these consumers?

Our mobile pizza ovens empower you to work from anywhere in your community. Fire Within’s superior wood fired ovens offer chefs of all level a competitive edge. Ovens do not only need make pizza. Menu items can range from turkey, pretzels and artisan breads to roasted vegetables, steaks and desserts. The options are limitless in allowing entrepreneurs to customize their business to fit their desires.

We train our partners business strategies rooted in 10 years of proven success. We can teach you how to make an unforgettable impression.

We offer a variety of mobile pizza ovens fitting your diverse business needs. All our ovens are engineered and licensed to the highest caliber. Our ovens custom designs make transportation a breeze, making them perfect for catering mobile events. They are also great for physical spaces like breweries, wineries, and event venues.

Discover the essential strategies every business owner must know in order to succeed. We start with the fundamentals of owning your own business based on the deep wisdom and know-how that only comes with real-life experience. Once you get a complete overview of our real-world business strategies, you’ll be able to easily avoid some of the common business pitfalls. Most importantly, this information will keep you focused on the path of success. We’ve included a proven business plan that takes the guesswork out of getting the right business permits, managing supply chains, advertising and much more. It’s as comprehensive as a franchise model, only without the rules so you are in complete control.